Pamela Nieto & Maritza Lizama, co-founders of LEN and agency co-founders of Captiva Branding, have rebranded as DC’s first millennial Latina-owned fractional marketing and branding agency. Captiva Branding has expanded from a local agency to a national player, offering branding and multicultural marketing strategies to prominent national organizations. The company’s new certifications, WOSB from the Small Business Administration (SBA) and the Greater DMV Women's Business Enterprise Council (WBEC), reinforce its dedication to diversity and inclusion in the marketing industry.
“This relaunch marks a pivotal moment for Captiva Branding,” said Pamela Nieto, Co-Founder and Chief Brand Officer. “Since early 2024, we’ve noticed a market shift, with organizations tightening their budgets. Many nonprofits and small to medium-sized businesses either lack the budget for an internal marketing team or don’t have the in-house expertise and bandwidth to elevate their organizations. We’ve reimagined the traditional agency model to provide high-quality, on-demand services that are flexible and scalable, all at a fraction of the cost of larger agencies.”
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